With two million people gathered at the famous Copacabana beach in Brazil to celebrate the New Year, was presented the new logo of the Olympic Games in South America, Rio 2016. Jacques Rogge, International Olympic Committee President, attended at the launch of the distinctive, three people holding their hands, a stylized version of the Olympic rings. It was presented by the popular singer Daniela Mercury, the “queen of the axé-music

According to organizers, “the symbol symbolizes the unity among all people, which is one of the slogan of the Olympic spirit: ‘Together, different countries, athletes and cultures embrace’, and plays an icon of Rio de Janeiro, Sugar Loaf Mountain”. And “the logo was designed as a sculpture, and can also be seen in 3D version”

Carlos Nuzman, president of the organizing committee said: “The mark of the Rio 2016 Games conveys passion and transformation. We are passionate for sports, celebrations and the transformation that the Games have been making in Rio and in Brazil”.

The logo was chosen in a competition among 139 companies and will be part of the products to be sold before and during the celebration of the world sport competition.
Along with Rogge and Nuzman, were at the launch of the Rio 2016 logo IOC the coordinator for Rio Games, Nawal Al Mutawakel, the director of IOC Olympic Games, Gilbert Felli, the mayor of Rio, Eduardo Paes, a number of athletes and former Olympians, including Maureen Maggi, gold medalist in long jump at the Beijing Olympics 2008.

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